One viral post with over 2.7 million views just features the audio from Leviathan’s song as the lyrics scroll by. Search “Chug Jug With You” on the app and you’ll find some staggering viewership numbers. While the song first debuted in 2018, it’s having a second resurgence now on TikTok (despite the fact that the Chug Jug isn’t even in Fortnite anymore). The answer requires a deep dive into the communal world of meme-making, where the line between sincerity and irony is so razor-thin that a cringey joke can become a pop culture sensation people can’t help but enjoy. So, where did "Chug Jug With You" come from? That’s a complicated question, as it turns out. People can’t stop posting videos featuring the earworm, and they’re racking up millions of views for it. Whether or not it’s sincere or a self-aware joke, TikTok users don’t seem to care. At one point, he tries to end a verse with, “I’m a cool pro Fortnite gamer,” which ends in a melodic disaster.īut first: How did gaming get you through the pandemic? We want to hear from you! Take this quick Inverse survey. The singer mostly stays true to the original song’s melody, except when he tries to force a few extra syllables in with comedic results. Now replace “Weird Al” with a squeaky child’s voice that cracks under the pressure of Estelle’s “la la"s. Imagine, if you will, a “Weird Al” Yankovic style parody of a 2008 pop hit with lyrics that name check the digital currency V-Bucks and virtual locations like Tomato Town. TikTok users can’t stop posting about a bizarre song called “ Chug Jug With You ” that rewrites the lyrics of Estelle’s banger “ American Boy” to be about the battle royale sensation Fortnite. On March 15th, 2021, Redditor 1_- posted a copypasta about Tomato Town Massacre, with the post gaining over 120 upvotes in one day.“Number one victory royale / Yeah, Fortnite we ‘bout to get down (get down).”ĭepending on how dialed in you are to the internet these days, those words either mean nothing or have just gotten a tune hopelessly stuck in your head. On March 13th, 2021, "Tomato Town" achieved top trends on Twitter in the U.S. On that day, several more users posted viral tweets referencing the lyric, including posts by (44,200 likes), (7,900 likes) and (8,000 likes) (shown below). On March 12th, 2021, Twitter user posted a You're Laughing meme that received over 21,900 retweets and 199,400 likes in two days (shown below). The first tweet in the thread gained over 1,100 retweets and 5,500 likes in three days (shown below, right). Also on the same day, Twitter user posted a thread "What's going on in Tomato Town: a thread," parodying Twitter threads about mass shootings and other violent incidents. On March 11th, Twitter user posted an I Killed Them All meme referencing "Chug Jug With You" that received over 10,900 retweets and 102,400 likes in three days (shown below, left). On March 10th, 2021, Twitter user posted the lyric combined with a photograph of Death Grips singer MC Ride, with the image gaining over 7,800 retweets and 54,000 likes in four days (shown below). Yeah, Fortnite, we 'bout get down (get down!) The lyric means that Leviathan and his friend killed 10 other players in the location. In the opening verse of the song, Leviathan sings about "wiping out Tomato Town" via "10 kills on the board," with Tomato Town being a location (point of interest) on the in-game map. In February 2021, the Fortnite-themed parody song "Chug Jug With You" by Leviathan went viral on social media.
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