Then we’ll look at Android, where the vast majority of app and game installs happen, especially in massive Android-centric countries like India. But even so, iOS still takes credit for more than half of all in-app mobile revenue … thanks largely to the geographies where Apple owns market share: typically richer countries in North America, Europe, and certain parts of Asia. After all, it only accounts for about 20% of global downloads: 8 billion in Q2 2022 to Android’s 27 billion, according to SensorTower data. It’s an even more extraordinary game, like Clash of Clans, Roblox, or Call of Duty, that is still at or near the top of the revenue charts years and years after its initial release. The reality is that it is only the very unusual, extraordinary game that gets released years ago - even a decade ago, Subway Surfers! - and is still big. That makes it fresh enough for newbies, and still interesting for veterans. In addition, it should also keep existing players engaged, interested, and having fun for at least months, and preferentially years.
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